How to schedule tweets for a presentation using TweetDeck

In my previous post, I talked about the fact that I started scheduling my tweets well in advance when I speak at conferences. This allows me to plan my social media strategy beforehand so that I can concentrate on prepping for my presentation and networking with other attendees on the day of the talk.

I finished my last article by stating that I will be writing next about the tool I used to schedule my tweets and some of the methods I employed. First, I will talk about the methods and then we will look at TweetDeck, the tool I used for my scheduled tweets.


The way I approach the idea of queuing tweets is to focus first on the day before the event. I send out a tweet by announcing that I will be speaking at the conference. I also try to include the hashtag of the technology I am speaking about. I have browsed articles on what the best time to tweet is and that is generally early afternoon. By then most people are thinking about what they will be doing the next day, especially if they are going to a conference.

On the day of my presentation, I send out a tweet saying that I am headed to the conference to give my talk. I then send out a tweet 30 minutes before I speak with the session title and room number. I send another tweet with the same info 10 minutes before the talk. By then, attendees are moving to their next session.

Another strategy to employ is to tweet during meal times. Normally, attendees will have some time to kill before their sessions. If your seminar is upcoming then this is a good time to remind people about it. If you have already spoken, then take this time to share your slides or to thank the conference organizers and sponsors.

Be judicious though in your tweets. This article recommends tweeting once per hour and alternating your tweets each time. Make one tweet about self promotion and then make the next tweet about promoting the event. As always, make sure you use the official conference hashtag when tweeting so that your message appears on the conference twitter stream.


The tool I use to queue tweets is TweetDeck. It is the official app of Twitter and it is similar to Hootsuite (which can also be used to schedule tweets). When you browse to the TweetDeck website you can log in with your Twitter account. There is also a Google Chrome App that you can use if you prefer.

Once you log into the app you can create your scheduled tweet. To do so, create a tweet as you normally would with TweetDeck by clicking the New Tweet button. The New Tweet flyout will appear.


Once your tweet has been written, instead of hitting the blue Tweet button to send the tweet immediately you can hit the Schedule Tweet button. Choose the date and time you want the tweet to appear and then click the blue Tweet button. As it says on the screen, “Your scheduled Tweet will send even if TweetDeck is not running at the time”.


Finally, if you want to see your scheduled tweets you can display them in their own column. To do that, click the + (plus) button to add a new column. Select Scheduled to add the Scheduled column to your app.


Within this column you can see your scheduled tweets. You can Edit them to change the message or timing, and you can also Delete them..


If you have tips on how you prep for your talks, or if you prefer another tool to schedule tweets, let me know with a comment below.

Related Article:

Scheduling tweets for a conference presentation

I have spoken eight times in 2015 at various conferences and user groups. When I give a talk I want to have as many people as possible at my presentation. Since I speak about development technologies that I find fascinating I want to share them with others.

On the day of a talk, especially at a conference, I am busy scrambling around getting ready for my presentation. This usually means prepping my laptop to make sure all notifications are turned off and that my demos are loaded.

At the same time, attendees are usually checking out the conference Twitter stream. They are reading tweets from organizers, sponsors, speakers, and other attendees. This is a captive audience and if you can convince them that yours is a worthwhile talk to attend then the time spent winning them over is worth it.

However, the last thing I am thinking about at that time is using social media to draw people into my talk.


For my last two conference talks in Ohio and Michigan I experimented with something different. I spent time several days before each event scheduling tweets that would coincide with my talks. I sent out scheduled tweets one day before the event, 30 minutes before my talk, and again 10 minutes before. I made sure to provide the location of my talk, to use the official conference hashtag, and I mentioned the conference twitter account using a /cc.

As an example, the Tweets below were scheduled and delivered for DetroitDevDay:

There are all types of things I can do with this going forward. I could schedule tweets about important points I make during the talk, send out links to my presentation resources at the beginning of my address so people could follow along, schedule my thank you tweets to the conference organizers or sponsors, and even remind attendees to follow me on Twitter.


The results of my experimentation? Well, I had the largest audiences for my conference talks when I used this tweet queue method. Perhaps it was the material that drew them in or just good timing on the conference schedule. Whatever it was, I will continue to employ scheduled tweets in future.

In my next blog post, I will highlight the tool and methods I used to schedule my tweets. I will also talk about how to time your tweets. Stay tuned.

If you have ever used scheduled tweets to great effect and want to share your tips, please comment below.

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CloudDevelop and DetroitDevDay Wrap-Ups

Over the past month I have spoken at two conferences in the United States. While I have presented talks there before, it seemed that fate wanted me in the United States twice within a one-month span.

The first place I presented was Cloud Develop 2015 in Columbus, OH on Friday October 23, 2015. This conference targets developers who work with the cloud and who want to know more about it. I presented my talk on Building High-Performance Software with Application Insights to a room of about 30 people. There were about two hundred attendees and the conference organizers actually sold all of their available tickets. Run by Michael S. Collier and his team, the one-day event was held in the Ohio Union on the beautiful campus of Ohio State University.

WP_20151023_001    WP_20151023_002

The second talk was at DetroitDevDay in Detroit, MI on Saturday November 14, 2015. This one is more of a polyglot conference where computer professionals of all backgrounds can come and learn about all types of technologies. I presented the talk Analyze Your Code With Visual Studio 2015 Diagnostic Tools to about 40 people. There were about 150 attendees at this one-day conference. It is run by Onorio Catenacci and his team of dedicated volunteers. The venue for the event was Cobo Hall in downtown Detroit and it was spectacular. It had amazing views of the Detroit River and nearby Windsor, ON.


The slide decks for both talks are on my SlideShare profile.

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Microsoft Technical Guru – September 2015

The Microsoft TechNet Guru Awards! (September 2015) have been announced and for the seventh straight month I was selected as a Technical Guru.

One article was recognized with a silver medal in the Visual C# Technical Guru category:

The Microsoft TechNet Guru Awards! (September 2015)

while another won the gold in the Wiki and Portals Technical Guru area:

The Microsoft TechNet Guru Awards! (September 2015)

This win brings my total number of TechNet Guru medals to 11 including three gold medals.

Thanks to the judges for all their hard work and kind comments. And thank you to everyone at TechNet Wiki who makes this competition possible.

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Microsoft Technical Guru – August 2015

The Microsoft TechNet Guru Awards! (August 2015) have been announced and once again I have been selected as a Gold Medal winner.

This month one TechNet Wiki article was entered into the Microsoft Azure Technical Guru category.

The gold medal winning article was entitled Availability Testing With Microsoft Application Insights.


This win brings my total number of TechNet Guru medals to nine including two gold medals.

Thanks to the judges for all their hard work and kind comments. And thank you to everyone at TechNet Wiki who makes this competition possible.

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