Publicizing yourself on the web

This post is Day #12 in a series called Personal Branding for Software Developers.

For the final article in this series I want to talk about how you can go about getting some publicity for yourself as a developer and for your site. This notoriety can come in handy as you develop your personal brand and start to bring together all the pieces of your social networking strategy.

Throughout this series I have talked about many different ways to develop a personal brand and how to promote yourself through various social media outlets. However, as I discussed in my previous article I mentioned the need to have a uniform look to the information you present on these sites.

This idea is called Identity Consolidation and in this linked article I talk about using the HTML attribute tag of “rel=me”. When you reference your profile on another site from a site you already own then this attribute tells the search engine that you are the same person and it should link the two together. This way you have connected your profiles and in doing so the search engine can confidently say this is the same person. This can come in handy when you have a common name. Refer to the article above on how to implement this.

As part of the identity consolidation process you want to take an active role in managing your presence on the web. A good plan of action is to Google yourself every month or two to make sure that your information is correct.

Another way to promote yourself, and your blog especially, is to use the webmaster publishing tools provided for website publishers by Google and Bing.

These SEO tools allow you to submit sitemaps of your sites so that they can be indexed by their search engine crawlers. Note though that you need to have accounts with both Google and Microsoft to be able to use these tools. As well, you need to have access to the HTML of the sites you wish to index as you need to place code snippets on there.

A site that ranks highly in Google page rank technology is Technorati and thus it is a good idea to create an account with them as well. I suggest you use your full name so that you can use this as another outlet to publicize yourself. When you create your profile you can add links to your Twitter, Google+ and Facebook profiles, as well as add a biography. The best feature though is that Technorati allows you to claim a blog. To do this you will need to place a piece of code on your site so that Technorati can assign the blog to you. Once the claim process is complete your site will be listed in their directories and your posts can be read by their legions of readers. A complete profile will look something like mine.

UPDATE: Technorati discontinued their blog directory in 2014. See this link for more information.

As well, think of other sites where you have a public profile that you can leverage. Do you have accounts at Meetup, GitHub, CodePlex or Stack Overflow that you could flesh out? A lot of these sites allow you to add your Twitter handle and other social media sites to your profile. If you are an active user you may gain new Twitter followers because of your work there. The latter three sites are very important for programmers as they allow us to build a portfolio of work for all future job interviews. They demonstrate that we are passionate about our work and are willing to share it in an open-source way.

This completes my series on personal branding thru social networking for software developers. I thank you for reading the articles and I hope they can help you on your way to developing an extraordinary personal brand.

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About Ken Cenerelli
I am a Programmer Writer, .NET Developer, Microsoft MVP - Visual Studio and Development Technologies, Public Speaker, Blogger, and Microsoft Azure Nerd. I blog regularly at kencenerelli.wordpress.com and can be found on Twitter via @KenCenerelli.

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